Service Portal
Designing an innovation platform to accelerate enterprise delivery and time to market
Beat the Street
Gamifying an NHS-sponsored health activation to increase participation and long-term engagement
Worked with
Bitwarden, BNP Paribas, Coca-Cola, DLA Piper, Google, Intelligent Health, Shell, Siemens, Westfield, and others.
Impact
Design is a business accelerator when led with intent, systems thinking, and cross-functional trust.
I’ve delivered measurable results by leading UX initiatives that drive revenue, scale team practice, and improve product clarity across B2B, B2C, and regulated environments. Below are outcomes I’m most proud of, shaped by product-aligned design leadership and high-trust collaboration.
Business value
Revenue influenced through UX-led initiatives
£75M
Led high-impact design across conversion, onboarding, and retention. Contributing to measurable commercial impact in both product- and service-led organisations.
Digital products & features launched
30+
End-to-end involvement: from research and strategy to delivery, iteration, and adoption tracking.
Design scale
Screens designed, reviewed, or systemised
1500+
Delivered 0→1 products and redesigned complex journeys across industries, with a strong lens on usability, consistency, and behavioural clarity.
Research sessions conducted or led
200+
Combined user interviews, task-based testing, and insight synthesis to steer design direction and product-market fit.
Teams
50+
Worked closely with engineering, legal, data science, marketing, and content teams to align intent, reduce friction, and ship faster.
Designers mentored into senior roles
10
Actively coached designers on craft, portfolio storytelling, and growth. Helping them navigate toward senior IC or leadership positions.
Process
Design leadership grounded in systems thinking, delivery discipline, and outcome-driven collaboration
Great design outcomes don’t happen by accident. I lead product-aligned design processes that connect research, systems, and delivery. My role spans early alignment through to launch-readiness, enabling teams to move faster, make better decisions, and ship work that delivers measurable results.
Workshop in action
Collaborative session with fee earners and legal ops to uncover journey gaps, role conflicts, and system inefficiencies.
Defined key blockers in matter initiation and task routing
Aligned stakeholders around a restructured service pattern
Informed the redesign of a unified workflow system for improved efficiency and adoption
System journey mapping
Mapped full lifecycle across app, web, and community touchpoints to identify onboarding friction and retention drop-off points.
Used to simplify user onboarding and trigger-based activation
Aligned comms, design, and behaviour change strategy
Improved clarity of user incentives and reduced time-to-engagement across entry points
DesignOps & delivery tracking
Built and maintained UX delivery tracking across multi-stream work, ensuring design maturity across scope, velocity, and consistency.
Managed dependencies between product, compliance, and content
Standardised milestones across research, concept, handoff, QA
Enabled consistent UX quality across complex and regulated initiatives
Writing
I write to distill the invisible work of UX leadership; from scaling systems to influencing roadmaps and mentoring teams. These pieces offer actionable insights for senior ICs, design leaders, and cross-functional partners navigating complex, real-world product challenges.